Raw Material Evaluation

Product integrity begins with a detailed assessment of every component. Each ingredient is evaluated for its natural origin, environmental impact, and processing method.

Our internal review process includes the analysis of:

• Quality grade and active matter concentration.
• Usage levels specific to rinse-off vs. leave-on applications.
• pH tolerance and preservation system compatibility.
• International regulatory compliance and allergenic potential.
• Available clinical trials and peer-reviewed scientific evidence.

This rigorous evaluation ensures every ingredient serves a functional purpose and meets our high standards for safety and performance.

Finished Product Tolerance & CPSR Testing

Following formulation, we conduct safety assessments of each finished product. We collaborate with an external group of volunteer trialists representing diverse genders, ethnicities, ages, scalp types, and hair textures to ensure broad product compatibility.

To ensure global compliance, we conduct Cosmetic Product Safety Reports (CPSR) for every formula. This mandatory assessment is carried out by independent third-party experts. These reports provide a verified toxicological review, confirming that each product is safe for consumer use according to international cosmetic regulations.

All products are further subjected to third-party laboratory testing to verify:

• Stability: Ensuring the product remains effective under various conditions.
• Shelf-life: Confirming the duration of product efficacy and safety.
• Microbiological Safety: Testing for the absence of harmful contaminants.

Post-Market Monitoring & Customer Care

Our responsibility continues after a product reaches your shelf. We actively monitor product performance through our Customer Feedback, Resolution & Satisfaction Register. This register ensures that every inquiry, compliment, or concern is addressed with professional transparency.

While we formulate with a focus on gentleness, we recognize that individual sensitivities can occur. We take every report seriously, using data-driven insights to refine our natural hair care formulations and maintain our commitment to your well-being.